What happens when the “Good, Fast, Cheap” rule breaks?
When I first started in advertising, I worked with an art buyer and producer named Karen Meenaghan at Ammirati & Puris. (I loved hanging out in her office.) She introduced me to an idea that has stayed with me ever since: Good. Fast. Cheap. Pick any two. It was framed as a fundamental constraint of the universe. It wasn’t advice. It was more like the laws of physics. If something was good and fast,… + read on