Remaking Twitter thoughts

I created my Twitter account in 2007. It’s been my favorite social platform. The content and connections to people I get from Twitter aren't replicated on any other platform that I've tried.

There's an obvious problem with my love of Twitter, and I'm not talking about the bad things it may or may not do to society. Twitter's financials have never been good, and a company that regularly loses money is unsustainable.

I want someone to save Twitter because I like using it. I'm addicted to Twitter. Perhaps @elonmusk has the skill to rescue Twitter.

From my outsider perspective, the hardest part about watching @elonmusk's actions is his seeming cruelty to his employees and other humans in general. He also appears to be smugly joyous in inflicting this pain. This flippant cruelty is now part of Twitter's brand.

Perhaps Elon, through force of will and determination, rebuilds Twitter, reemerging with fewer of bad parts, spam bots, disinformation, etc., and more of the good, an addictive mix of hot takes, news, memes, and connections.

As I've said, I'm addicted to Twitter, and a better Twitter is something I'd want to continue using. That still leaves me with the question: Why be so brazenly cruel in the process of rebuilding Twitter?

A great product can overcome negative brand associations, but it doesn't have to be that way. A great product that people also like is in an even better position to succeed.

This post was shared on Twitter on Nov 19, 2022, but then removed after increased frustration with the direction of Twitter.