Back in mid-January, I wrote an entry here I called The YouTubified Election of 2008. I expected this election to get pretty mean simply because it seems to be the trend in politics. But when you add in the power and the anonymity of the internet into the mix, things can get really dicey.
This morning I heard about a mashup video circulating around the webone part Apple’s famous 1984 commercial, one part Hillary Clinton’s videos from her website, one part a supposed message to support Barack Obama. From a technical point of view, I’m impressed by the skill of the masher/creator, but the piece leaves me feeling cheated somehow. There is no substance to message and, more importantly, no one to question about their motivations for creating it. Is this the work of a true Obama supporter? Somehow I doubt it. Is it the work of the group behind the Swift Boat Veterans ad from the previous presidential campaign? I don’t know, but it seems plausible to me. This kind of attack can only lead to infighting amongst the leading Democratic candidates possibly giving an opening to someone else.
You can see the mashup ad below here.
Update on March 21 at 11:12pm: It looks like a tech guy who worked for the Obama campaign actually created and uploaded the ad. According to ABC News, ” Phil de Vellis, until Wednesday an employee of the company that handles Obama’s Web site, boasted in a posting on the Huffington Post that he made the ad, though he claimed neither the Obama campaign nor his former employer, Blue State Digital which does software development and hosting for Obama’s campaign was aware that he had.” Read the story here.
I think this is only the beginning of a new style of attack campaigning though.