CBS and YouTube, Sitting in a Tree

I’m not at CES anymore, but just today I read about a deal announced at CES between YouTube and CBS in which CBS is giving permission for people to use CBS content in their own creations. That’s not only cool, it’s really smart on CBS’s part. It’s a great way to encourage CBS content to make its way deeper into the culture. Let your audience promote your shows for you while they’re putting their own spin on them. If someone feels such a connection to one of your brands and uses it to express themselves, sueing them is probably not a great idea. (The following video isn’t necessarily good, but stopping this type of video from going live is pretty pointless.)

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My latest shot from Instagram.