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This is the personal blog of John F. Morton. It's where I talk about the stuff that interests me. Primarily technology, marketing and pop culture. If you are looking for my portfolio of work, visit johnfmorton.com. Thanks for stopping by!

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Friday, June 22, 2007

The SuperGeekery Homepage Smackdown

The SuperGeekery Homepage Smackdown.

What’s your homepage? Nearly every site on the internet would love for your entry onto the internet to be their site, but since there are so many decent choices, being simply decent isn’t good enough. It’s time for a home page smackdown.

Based on my experience, there are 3 contenders that stand above the others and deserve consideration: Netvibes, PageFlakes, and iGoogle. I’ve got accounts on all three, but one has become my default. Before I tell you want I use, let me tell you why first.

RSS iconThe primary thing I want out of a homepage is relevant information. The only way I can get the content that is relevant to the unique person I am (no, jokes there please!) is to have a page that is customizable. In modern web-speak, that means my ideal homepage needs to be able to display a variety of RSS feeds, a content aggregator. Netvibes, PageFlakes and iGoogle all do this well. Most sites offer an RSS feed, often represented by an orange icon seen in this paragraph. Depending on how your browser is set up, you can then add that page’s content to your own site.

But I also like content that isn’t necessarily available through an RSS feed. For example, I use Google Maps a lot and I’d like to have service easily accessible where I start my internet journey. Perhaps you’d like a game embedded in your homepage. That should be possible too, right? Luckily the 3 homepages I’ve chosen all offer the ability to embed widgets, basically small Web 2.0 applications, anywhere I want on their pages. Netvibes, PageFlakes and iGoogle are going strong still.

I also happen to be interested in lots of things, so efficient use of the space on my page is important. Looking at the three pages, Netvibes and Pageflakes start to take the lead. iGoogle is just not being as efficient in their design as these smaller upstarts. (Efficient use of the page is where many other homepages failed so miserably that they didn’t make it to the smack down. If you use your internet service provider’s homepage as your personal start page, I bet it’s got a big chunk of the space taken up by unnecessary junk.)

Since I’m going to be looking at my homepage quite a lot, I want to be able to customize it to suit my design sensibility. iGoogle has several nice, but limited, options. iGoogle’s options have a cool feature in that the graphics change over the course of the day to reflect the time you’ve set in your time zone. That’s nice, but their choices need to offer more freedom. PageFlakes, while a very nice looking page, has limited design customization. It just doesn’t have design customization that Netvibes has. Here Netvibes wins my vote. It’s got lots of predesigned themes and allows you to tweak each of them. You can also design them from scratch if you really want. Netvibes wins this part hands down.

One thing I love about both Netvibes, PageFlakes and iGoogle are the tabs you can add to them. I’ve got a “General” tab for my general purpose stuff--email, maps, news headlines-- and tabs that relate to special topics, like Coding, and Flash. Tabs on a homepage are nothing new, even the granddaddy of customizable homepages, My Yahoo, sadly showing it’s age now, had tabs years ago. What sets these Netvibes and Pageflakes sites apart though is the easy ability to share your customized tabs with others.

It’s probably no secret if you’ve gotten this far to know that Netvibes is my winner. I won’t scoff at your choice of PageFlakes or iGoogle though. They’re no slouches. Netvibes is just a really sweet site.

imageWhy not check it out? To get you started down the Netvibes road with a fully geeked out tab, click here to check out my Geekery tab. (That’s right. You can even share your tabs with friends when you get them just right.) If you like it, you can keep my “Geekery” tab as part of your own Netvibes page. Pretty cool, right?

Posted by John on 06/22 at 02:19 PM
How ToInternet • (0) CommentsPermalink
Friday, June 08, 2007

Vint Cerf Speaks, I Listen, I Post About it.

Welcome to Google New York

Last night I was lucky enough to see Vint Cerf speak at the Google New York headquarters. He’s one of the “founding fathers of the Internet” and is now employed at Google as their Chief Internet Evangelist.

While the crowd gnawed on fried food and sipped free drinks, he gave a lecture he calls “Tracking the Internet into the 21st.” He spoke about how the internet started as 3 separate small networks that were not connected together back in the late 1960’s to how the internet is now being taken to an interplanetary network. Seriously, interplanetary!

Along the way he touch on topics like advertising online, the limits asymmetrical broadband service is putting on advancement online, how the surprisingly high level of user generated content is changing the world and the evils of Power Point. His Power Point quote, which he said he was borrowing from someone else, was hilarious. ”Power corrupts and Power Point corrupts absolutely.” Priceless.

I don’t have video of last night’s presentation, but you can view the same lecture he gave at the Google London office. It’s a little different that last night’s but it covers probably 95% of it. Very well worth your time. It’s broken into 3 parts.

Part 1 - 28 min 18 sec

Part 2 - 31 min 13 sec

Part 3 - 31 min 7 sec

I hope you enjoy it! I did.

Posted by John on 06/08 at 11:59 AM
AdvertisingInternetTrends • (0) CommentsPermalink
Wednesday, June 06, 2007

Zooming Into Photos with the PhotoShop CS3



Check out the image above. First of all, I’m sure you’re stunned by how adorable my cat is, but that’s not why I’ve posted this image. This is a direct export of a very large image from PhotoShop CS3. The beauty of it is that it might look like a low resolution image right now, but hit the PLUS button or drag the small lever at the bottom of the image and you’ll be able to study my cat in high-resolution detail.

This is a technology called Zoomify for Flash, that is only loading the small slices of the image it needs to show you the zoomed in portion you’re looking at. It’s not wasting bandwidth on pieces of the large image you don’t need. Pretty cool, right? (And what cute whiskers!)

The PhotoShop Export Menu.How can you do this? First of all, you don’t need Flash, just PhotoShop CS3. You’ll need to find the Export menu under your File menu in PS. There you can set the height and width of the small version of the image. Once you finish the export, you’ll have a folder with an HTML file and another folder that holds all kinds of goodies, like a SWF file, an XML file and a bunch of small chunks of your original large image.

You can simply upload this HTML page to a server and you’re good to go. I discarding the HTML that PhotoShop made and just embedded the SWF file it created in my blog. If you try to do embed the file yourself, you’ll need to adjust the paths so the SWF file can locate XML file and the sliced up photo pieces. 

Posted by John on 06/06 at 06:48 AM
Software • (0) CommentsPermalink
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