Navigation
Home | Send me an email. | Links
About This Site
This is the personal blog of John F. Morton. It's where I talk about the stuff that interests me. Primarily technology, marketing and pop culture. If you are looking for my portfolio of work, visit johnfmorton.com. Thanks for stopping by!
Members
Login | Register | Member List
Monthly Archives
- April 2008
- March 2008
- February 2008
- January 2008
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
Syndicate
Join our Mailing List
CBS and YouTube, Sitting in a Tree
I’m not at CES anymore, but just today I read about a deal announced at CES between YouTube and CBS in which CBS is giving permission for people to use CBS content in their own creations. That’s not only cool, it’s really smart on CBS’s part. It’s a great way to encourage CBS content to make its way deeper into the culture. Let your audience promote your shows for you while they’re putting their own spin on them. If someone feels such a connection to one of your brands and uses it to express themselves, sueing them is probably not a great idea. (The following video isn’t necessarily good, but stopping this type of video from going live is pretty pointless.)