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This is the personal blog of John F. Morton. It's where I talk about the stuff that interests me. Primarily technology, marketing and pop culture. If you are looking for my portfolio of work, visit johnfmorton.com. Thanks for stopping by!

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Saturday, January 19, 2008

How to make a video go “viral.”


A friend who is a director recently asked me about how to get his viral video he’s made “seen” by people. That’s sort of the $6 million question, right? I don’t have the answer unfortunately, but I’ve got some clues, thanks to 6 really good blog posts. Here they are.

Seven Deadly Sins of Advertising Via Viral Video
More Viral Video Lessons: An Interview with the My-Box-In-A-Box Geniuses
The Rules Of Viral Web Success, according to AdWeek.
And the rebuttal, The Rules Of Viral Web Success (My Foot)
6 Things Not To Do With Your Viral Video
I also like the LEGS rule from this post on the Video Insider blog: Viral Videos Ads: No Marketing Panacea

Here’s an excerpt from Viral Videos Ads: No Marketing Panacea:

[Viral] ads need LEGS, a convenient acronym that means viral ads have to have a Laugh out loud quality, Edgy content, must Grip your attention and most often have some Sexual content. Given that few campaigns (viral or otherwise) have LEGS, few will be able to create a successful viral campaign as Dove did with Evolution, and in most cases the reach is low. It comes back to the bottom line — a question of opportunity, cost, and return on investment.

Lastly,The Secret Strategies Behind Many “Viral” Videos has some interesting pointers in it.

There's more to read. Click here for the rest. >>

Posted by John on 01/19 at 06:24 PM
AdvertisingHow ToInternetMarketingVideo • (0) CommentsPermalink
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