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This is the personal blog of John F. Morton. It's where I talk about the stuff that interests me. Primarily technology, marketing and pop culture. If you are looking for my portfolio of work, visit johnfmorton.com. Thanks for stopping by!
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Filtered by Category: News
Internet Radio May Be History On May 15.
Click the banner above to visit SaveNetRadio.org. The RIAA has managed to increase the fees internet radio must pay to an extent that most experts don’t believe any internet radio station can stay in business. These are fees over-the-air stations don’t pay at all. You can kiss the brilliant Pandora service goodbye if this doesn’t get changed.
Who Needs the Internet?
I just read an article from CNN called Many Americans see little point to Web. Of the approximately one third of Americans who don’t have internet access, “forty-four percent of these households say they are not interested in anything on the Internet.” What?!? I’m not saying that anything I’m doing online is worthy of their time, but I can’t believe that there is nothing online that is worthwhile or interesting to them.
The story does say that some people just can’t afford to have internet access. I see that as a very legitimate problem. I think having access to the internet has become a necessity of life in the US. Many services are now geared primarily to those who are online—including many government and health care services. If people don’t see a point to the internet, I think we may not have done a good job in educating them on usefulness of it. Read the article here.
CBS and YouTube, Sitting in a Tree
I’m not at CES anymore, but just today I read about a deal announced at CES between YouTube and CBS in which CBS is giving permission for people to use CBS content in their own creations. That’s not only cool, it’s really smart on CBS’s part. It’s a great way to encourage CBS content to make its way deeper into the culture. Let your audience promote your shows for you while they’re putting their own spin on them. If someone feels such a connection to one of your brands and uses it to express themselves, sueing them is probably not a great idea. (The following video isn’t necessarily good, but stopping this type of video from going live is pretty pointless.)