If you make Flash banners that run across multiple media sites, the lack of a standard "clickTag" can be a huge pain. (What's a clickTag? Read here.) Some media sites use clickTag. The version with that is all lower-case except for a capital T seem seems to be the most common form, but there are sites that use clickTAG, clicktag, or CLICKTAG. What that means is that you can end up creating multiple versions of a banner just to deal with the... + read on
Showing posts filed under: Advertising
This video is a follow up to my previous post about adding tracking to an ActionScript 3 project. In this video, you’ll learn how to monitor whether your Flash project is doing requests for DoubleClick’s Spotlight tags using Firefox and the free add-on Firebug. Visit the Firebug home page at http://getfirebug.com.
At JMX2, we build a lot of Flash advertising pieces for a variety of clients. At the end of the process, we get asked to “put these Spotlight tags in” from media companies. They nearly always send AS2 code for you to drop into your pieces. I don’t think I’ve ever gotten AS3 code. If you try to place this AS2 tagging code into an AS3 project, a landing page, for example, you will get errors.What the Doubleclick Spotlight tag does.The... + read on
The interactive portion of SXSW 2009 wrapped up yesterday. If you followed my Twitter feed, you probably know I went to a lot of interesting panels.During one session, Models for Agency Integration, my tweets resulted in a lot of requests from friends for my notes so I decided to post what notes I took and some additional thoughts here on SuperGeekery.The session was unique in that it was the only session I attended handled by a single... + read on
Last week was a bad week for quite a few friends in the ad business. Being laid off is always startling, even when you know it’s coming. I thought I’d share some of the tips and advice I’ve shared with friends who have recently been laid off. I hope it might help someone else find work in the ad business in it’s current crazy state. If you’ve got more tips, please post them in the comments section for others. Thanks.If you don’t have your... + read on
2008. (Deep breath.) That was an interesting year.The belief that the phrase “May you live in interesting times” comes from an ancient Chinese curse is suspect according to Wikipedia.Many people would counter that Wikipedia itself is suspect, but Wikipedia has become ubiquitous for a reason. It’s useful and the price is right. And that reason is plays a roll in this obligatory predictions-for-the-new-year post.There is certainly an air of... + read on
If you’re reading this post (and you live in the USA) around the time I writing it, there is no need to show you Toyota’s Saved By Zero commercial. It has been played to death on the airwaves. What makes it unique is some magical mojo of that claws at the nerves. (If you want to watch it for a little refresher, I’ve included it at the very end of this post.)For some reason, this spot has garnered a very special ire. It’s probably got a lot to... + read on
I work in the digital advertising world, but I am also a big advocate of online privacy. Life if full of contradictions, right? Actually I believe these ideas can co-exist, but most people don’t know the options they have around online behavioral tracking. Here’s how to keep your online surfing behavior private if that’s what you want.Opt out? Did you ever opt in?Before we go into how you can update your browser to help protect your privacy,... + read on
I expected some response by Barack Obama’s team to John McCain’s recent ad that compared Obama’s popularity to Paris Hilton’s fame in an effort to make him seem less worthy of the office of president. Team Obama can sit back though because Paris Hilton has stepped into the fray.See more Paris Hilton videos at Funny or DieParis, I am impressed. Bravo.
I’ve never seen the play I Love You, You’re Perfect, Now Change, but its title has come to mind during more than a couple recent conversations when the topic of traditional advertising agencies and their clients comes up. If I were to write a play about the ad business today, I’d call it I Like You Sometimes, You Cost Too Much For What You Deliver, And If You Change, I’m Leaving You. Clearly my title is not as catchy as the original, but I think... + read on